Babson College NADA automotive executive education initiative
October 16, 2011 in Projects
Here are some video testimonials we did for Babson College and the NADA. These were used as promos for an automotive executive education initiative.
This unprecedented executive education initiative, consisting of six one-week modules over the course of a year, is tailor-made to build leadership, management and business performance for senior-level executives in the auto and truck retail industry.
Held on the campus of Babson College in Wellesley, Mass., the program focuses on actual business situations to help current dealer operators, retail executives, senior leaders in dealership groups and successor candidates optimize success in all areas of the dealership. Babson Executive Education is a nationally recognized leader in professional development for business leaders. Its faculty and industry experts lead the program.
“This is the only program in the country that gives auto and truck industry entrepreneurs the tailored, ‘real-life’ information they need to tackle such complex challenges as dealership mergers and acquisitions, expansions into related auto businesses and building long-term profitability,” said John Lyboldt, vice president of Dealership Operations at the National Automobile Dealers Association (NADA).