Before starting with marketing, you must identify the core values of your company. Things that your company stands for and what you truly believe in. The most important factor that you must consider is that what you want people to remember you for? The idea behind marketing is that show people how important your product is and how it can help you in your daily life.
The top most companies that are known for their marketing not in their respective countries but all around the world are Nike, Apple, Disney, Google, Coca Cola and Sony. These companies have so many customers all around the world that they do not actually need to do marketing of their product. If we take the example of Apple, before even marketing of their newly launching product, people form lines outside the store in order to be the first one to put their hands on the product. The question arises that how did they make their product so reliable? People believe that if it’s Apple it has to be good. The company has made themselves so trustworthy that people do not even want to know what the product has to offer, they just want it because of their previous experiences. Moreover, the idea behind Apple is what sets it apart from any other company. They never stress on the idea that how they are better than any other mobile company like Windows and Samsung. The great idea behind it is that be different and play your part to change the world. This is what they surely deliver in the form of their product.
Another very well known company is Nike. The main product they sell is shoes. However, they never tell how good their shoes are in their advertisements. They never tell how the air soles can be beneficial for your feet. However, they honour athletes and athletics. They follow their core values that they set up before the company was launched and that is what make them bigger than any other shoe company. Whenever you think of Nike, you think of sports, determination and loyalty. This is exactly what you get when you purchase a new pair of shoe from the company. Also the slogan of the company “Just do it” also serves its cause.
Once a product is bought, the job of the company is not over. They need to make sure that the product must serve its purpose as the company promises. For that purpose, these companies offer repair to the product to a certain time period and take responsibility if the product is damaged before the given date. This type of customer service enables a good relationship between the company and the clients.
What exactly makes a company stand out of the crowd? The easiest and the simplest answer is the quality, loyalty and how well is the customer service. However, that is not it. It is much bigger than we would have imagined. It is based on the values of the company and what it stands for.